IDEA 1
PIZZA FACE PIMPLE STICKERS
We’ve all heard the term “pizza face’ and with the rise of skincare for Gen Z there’s an
opportunity for a pizza brand to do something fun and embrace the “pizza face”.
Eating pizza should be uncomplicated. If you want it, eat it.
Let’s create pizza face pimple stickers so you dive into a greasy, delicious pizza without remorse.
IDEA 2
GO STAY COVID-19
Due to COVID-19, the government of Ontario enacted emergency safety measures in order to encourage citizens to “stay at home” to limit any further spread. As a transportation company, GO transit has always helped connect the people of the GTA but this time they needed to change their brand position in order to stop all non-essential travelers from using their services for the safety of Canadians.
So during this state of emergency, GO changed their entire brand platform to reinforce the government’s message to STAY.
IDEA 3
Swing for the Woods
Following the devastating forest fires of Fort McMurray, thousands of acres of trees and wildlife were destroyed. In order to raise awareness, funds and to replant trees, we partnered with RBC and a biotech entrepreneur to create the world’s first biodegradable golf ball, containing tree seeds at their core. By creating environmental driving ranges in Fort McMurray, golfers would be able to hit our biodegradable golf balls into the designated areas to start our replanting initiative.
How it Works?
We worked with Patrick Breeding to create the first biodegradable golf ball that plants trees.
We are using a combination of a polymer shell (packed after it’s molded: soil, shell, seeds) and plugged with a separate material (light eco-friendly, water-soluble glue) which more readily degrades in a home composting environment.
The polymer will act as the conduit that allows the packed seeds to travel, and once in its resting place, the plug will degrade, exposing the seeds to the environment and letting them grow. Meanwhile the polymer slowly dissolves over time.
IDEA 4
Zebra Collection
Researchers have recently discovered that zebras have developed stripped patterns not only to confuse predators, but also to help deter flies and biting insects. So, we decided to create a summer apparel line for Hudson’s Bay Company by pairing their iconic brand stripes with the iconic zebra stripes found in nature. The HBC Zebra Collection is specifically designed to help Canadians “Live their most colourful lives”, away from pesky mosquitoes throughout the summer.